Instagram Favourites

We love seeing how our stockists and customers style their LILYA pieces. Here’s a few of our Instagram favourites all showing pieces from the LILYA AW16 UTOPIA collection…

LILYA Gardenia Dress
@callmethebreezesa in the Gardenia Dress in Chambray $199 | SHOP HERE

LILYA Delphine Poncho

@kelsey_white in the Delphine Poncho $179 | SHOP HERE

LILYA Chelsea Dress

@rootsandwingsdesign in the Chelsea Dress $179 | SHOP HERE

LILYA Margaux-Knit-Jumper

@sydneystyleedit in the Margaux Knit Jumper in Ivory $179 | SHOP HERE


@whitneybearr in the Alchemist Vest in Sand $349 | SHOP HERE

ARTIST | Rebecca Louise Law

Rebecca Louise Law Rebecca Louise Law Rebecca Louise Law Rebecca Louise Law Rebecca Louise Law Rebecca Louise Law Rebecca Louise Law Rebecca Louise Law Rebecca Louise Law Rebecca Louise Law Rebecca Louise Law

Artist Rebecca Louise Law is making art out of nature in the most dreamy and tactical way. Her large floral installations are just as immersive as they are captivatingly beautiful. The English artist has been commissioned by luxury brands such as Hermes and MaxMara along with UK icons The Royal Opera House and the RHS Chelsea Flower Shows.

Credit: All artwork by Rebecca Louise Law


Posted in Art

Interview | Sel De Mer Showroom


This year has seen LILYA launch in the USA with over 20 beautiful stockists around the country in over seven states with some exciting additions on the horizon. We are fortunate enough to have the most amazing USA agents Lauren Harbin and Pauline Lucas, the co-owners of Sel De Mer Showroom. Lauren and Pauline encapsulate the LILYA women perfectly as well as sharing our love for the beach!

We recently chatted to the ladies to get some insight into what they do and also a locals guide on what to do in Southern California.

To find a list of Lilya’s USA Stockists please email

Hey Lauren and Pauline, tell us a little about yourselves and Sel De Mer Showroom?

Hi! We have been working together for about 3 years now and love what we do! Our showroom is a curated mix of brands from LA to Bali to Australia with swimwear, clothing and everything in between. Our workday looks different every day. Some days we work from a local coffee shop, then other days we could be travelling to Hawaii/ New York visiting our accounts. It’s fun and exciting- and we love seeing new collections that come season to season.

The best part about your job?

Working together! We are laughing all day long. Also working alongside such amazing designers. Every brand and store has its own personality and story which makes everyday exciting and new.

How would you describe your personal styles?

What comes to mind when we think of our fashion style is “denim and white”. More than half of the time we show up wearing the exact same thing. We just realized that we are today. Ha! We have fun with cute high top vans or dressing up our outfits with some patterned booties. We love clean, simple lines and we are suckers for a cute summer dress or long baggy jumpsuits. This season, we are dying over Lilya’s fringe suede pieces- we can’t wait to wear the Wintergreen Jacket with a white tee/vintage levi’s! And a pair of good sunnies is an absolute must!

What are your favourite Lilya pieces to wear?

Pauline really loves the Olina wide leg pants in the Morris print paired with a cute tank tied in a knot. She also loves the Florence top in white with her Madewell flea market denim flares. Lauren loves the Wintergreen Brown suede jacket paired from Lilya with her Mother denim and the Aquarius dress with cute sandals.

A guide to Southern CA….

First things first, where do we go for our morning coffee?

Our go to is definitely Revolution Roasters in Oceanside, CA. We also love Succulent café- it is a cute outdoor spot with wall to wall succulents and great coffee. Its outdoors and always sunny- always very inspiring to work there.

Where to stay?

If we were coming to visit we’d rent a cute airbnb! North County is a must as all the beach towns are so close to each other and each one has its own little vibe. We also love to stay at The Holidays campground in San Clemente. There are 4 vintage Shasta trailers right on the beach. Best beach/camping experience- plus you meet great people camping there.

Where to eat?

Our favorite eating out spots are Blue Ribbon Pizza in Encinitas if we want good wine and pizza, Lotus Café in Encinitas for lunch and we can never turn down a San Diego Taco Tuesday. Another favorite is Cucina Enoteca in Del Mar.

Where to enjoy a drink?

Hello Betty’s rooftop in Oceanside, CA for sunset cocktails and Solace and the Moonlight Lounge for good wine and apps, we also love a good dive bar with good music and pool. Lauren loves a good juke box.

Best way to unwind?

We both cherish yoga and try to do it everyday. Lauren is actually yoga certified! It is a great workout and de-stresser.

What should we pack in our suitcase?

Denim, tees, rose water spray, candle for traveling, teeki yoga leggings, comfy lounge wear, and a few shoe options but definitely cute sneakers! And snacks!

A must do….

Grab morning coffees and go to our favorite Vintage Store, Captains Helm in Oceanside. Then head to the beach!

Where to watch the sunset?

Anywhere! The ocean is so close to both of us, so just head west and you will find a spot ☺

Where to shop?

We love thrifting! Our fav is Captains Helm and right next door is a locally curated shop- Rais Case. We adore everything in there- including the owner! We also love Van de Vort in Del Mar and Madewell is our go to store for good basics and denim.


Interior | Blushing

Blush-Interior1 Blush-Interior2 Blush-Interior3 Blush-Interior4 Blush-Interior5 Blush-Interior6 Blush-Interior7 Blush-Interior8 Blush-Interior9 Blush-Interior10

Currently lusting over a pink colour palette for interiors. Our favourite way to offset blush tones is with lots of greenery, crisp whites, natural wood and gold finishing’s. Top of our pink wishlist is this Pop & Scott pink velvet sofa, which would be a very welcome addition to Lilya HQ.

IMAGE CREDITS: Pop & Scott, Pinterest, Apartment Therapy


Zlata-Semenko-Yelena-Yemchuk-1 Zlata-Semenko-Yelena-Yemchuk-2 Zlata-Semenko-Yelena-Yemchuk-3 Zlata-Semenko-Yelena-Yemchuk-4 Zlata-Semenko-Yelena-Yemchuk-5 Zlata-Semenko-Yelena-Yemchuk-6 Zlata-Semenko-Yelena-Yemchuk-7 Zlata-Semenko-Yelena-Yemchuk-8 Zlata-Semenko-Yelena-Yemchuk-9

Photographer Yelena Yemchuk shoots Zlata Semenko for Elle US with a sequence of ethereal and romantic looks, of lace, soft ruffles and pastels offset with the boyish charm of sneakers and workboots. A dreamy spread of airy and whimsical looks, you wouldn’t mind getting lost in the forest in….

Credits: ELLE US March 2016




The LILYA Utopia AW16 collection welcomes a season with the nonchalant and nomadic charm of the 70’s paired with classic sensibilities.

Inspired by the spirit of the 70’s, referencing music from Fleetwood Mac and folkloric muses like Joni Mitchell. With the ease of fit and form, the collection features fluid silhouette with finishing’s of lace, ties and frills. We welcome relaxed tailoring, luxe bohemian touches and romantic feminine detailing’s.

Welcome to Utopia….


photographer – nick hudson
stylist – adeline conti
model – nicola clarke @ jaz daly mangement
hair & make up  – veronika moreira

MOOD | LILYA Utopia FW16

utopia mood baord

Welcome to Utopia, a collection inspired by the nomadic charm of the 1970’s and luxe boheme. This collection is designed to be worn with free spirited sensibilities, with relaxed and feminine pieces worn with our luxe woolen pieces, fringed suede’s and best selling knitwear.

The colour palette bases itself on a neutral base with highlights of rich gem hues of emerald, navy, ruby and mustard. Vintage furnishings and the works of artist William Morris have inspired the collections key prints. Here are some of musings and inspirations for the collection which is will be available next week.


Sophia Ahrens Sophia Ahrens Sophia Ahrens Sophia Ahrens Sophia Ahrens Sophia Ahrens Sophia Ahrens Sophia Ahrens Sophia Ahrens Sophia Ahrens Sophia Ahrens Sophia Ahrens

Model Sophia Ahrens gives us Summer time nostalgia in an editorial by Angelo Pennetta for WSJ Magazine. The bare-faced beauty features in a sequences of looks against backdrops of tropical bush land, lakes and sea shacks wearing an array of colourful knitwear pared back with denim.


WSJ Magazine February 2016
Photographer: Angelo Pennetta
Stylist: Geraldine Saglio
Hair: Rudi Lewis
Makeup: Lisa Houghton
Model: Sophia Ahrens

Stockist File | Alterior Motif


Our good friend Penny Lane, director of Sunshine Coast boutiques Alterior Motif is one of our longest standing stockists of LILYA and has been delivery the fashion goods to the Coast for over 10 years.

We sat down with Penny to get some insight into what her and her stores are all about and some of her summer essentials.

If you are headed to the Sunshine Coast, you can find the stores in Cotton Tree and Noosa Heads or check out their instagram

Hello Penny Lane! Tell us a little about yourself and Alterior Motif?

I was born in Byron Bay but we moved to the Sunshine Coast when I was 5. I have a bit of a dream life. Living on the Sunshine Coast is like living in paradise and my friends, family and work life top it all off!

Alterior Motif is an extension of myself and my amazing staff. We all have input and treat it like our baby. It’s a life style store, a meeting place and above all else somewhere awesome to shop for Australian designers, emerging designers and home décor.

What are three words to describe the aesthetics of your stores?
Coastal . Luxe . Chic

What is your personal style philosophy?

Keep it casual but incorporate accessories that you are feeling at that time. I tend to lean towards quality denim and good fabrications, particularly organics. I don’t have an overly defined aesthetic as I am exposed to so many different trends through our brand list. I like to “sample” from all of our ranges but being in a coastal area I tend to dress down.

Can you list 5 of your summer essentials?

  • Boyfriend fit white shirt
  • Blush nail polish
  • A statement hat
  • Denim Shorts
  • One piece swimsuit

Tell us about what your perfect day looks like for you?
A morning surf then coffee with friends, chill with the family at home, watch the Sunset then party all night long.. Ha ha no just joking, early to bed for me these days!

You are a fellow Sunshine Coast local, can you tell us a must do for anyone visiting the coast over the summer?

Walk around to Granite Bay through the national park in Noosa at first light. Its just got that feeling of untouched beauty and you truly feel like you could be anywhere in the world.

What’s on the cards next for Alterior Motif?
Gosh we have done so much in the last 2 years! I’ll chat to the universe and let you know ☺