Our good friend Ally Carey is the founder of Sydney based fitness/fashion blog SUBSTANCE. Ally originally started her career modeling and in social marketing. Her work now takes her overseas to places like Germany and London, while at home she is face of labels such as Charlie Brown and Talulah. Throw in to the works organisng a wedding and updating her blog, Ally is one very busy woman! We took some time to catch up with her recently, read the full interview below….

Hey Ally! Tell us a little about yourself and how you started ‘SUBSTANCE’.

Hello! I began blogging as a means to show outfits I wore to castings and a way to document the things I love. My friends would always ask where I bought things from, so it was an outlet for them as well.

How would you describe your style in 3 words?

Relaxed, Casual and tomboy

What are your summer essentials?

My white Lilya Ava dress, denim cut-offs and slides!

What are your favourite pieces from the Lilya ‘PARADISO’ collection?

Gosh – there is too many!

Bon Voyage knitted singlet, White linen shirt, Ava Dress,and I am currently eyeing off the Little Bay Shorts

We know you love health and fitness; can you share with us your favourite ways to stay fit and healthy over summer?

I have always been really active – so it’s second nature for me to choose healthy food over junk. I guess with Summer we’re so lucky to have an abundance of fresh fruit, vegetable and fresh water so I try and eat clean. I never withhold food from myself – if I want a sneaky treat, I’ll eat it otherwise I am more likely to eat in excess later if I don’t.

I live so close to the beach so my daily exercise in Summer will consist of: walking to the beach, beach runs. swimming and attempting to surf. So keen to buy a standup paddle board this season. I went in Forster two weekends ago and I am obsessed!!

Congratulations on your upcoming nuptials! How have you found styling and organising your wedding compared what you would normally do for your blog / everyday fashion?

Funny you mention this! Everyone has warned me that “organising a wedding is so tedious and hard to get everything aligned”. I think though because my job entails me to juggle clients, juggle work and do so many things at once I have been well equipped.

I has been really handy to have so many contacts to call upon too. Make-up, hair, designers etc were booked in an instant as I knew exactly who I would use.

I have been so relaxed throughout the entire process – except for the past fortnight, it’s only 4 weeks away so it’s definitely crunch time!

Have you adopted any weird and wonderful regimes in the lead up to your wedding?

I find myself on Pinterest, Spotify (for playlists) and anything site to do with weddings all the time. Half the time I have no idea what I am actually looking for, but it’s an easy way to wast millions of hours.

We all know with every beautiful wedding celebration, comes an even more exciting honeymoon, any hints for where you might be enjoying your post wedding bliss?

This is such a tough one! I have been so lucky to travel a lot this year with my blog. I actually just got back from Germany, so I haven’t even thought about where I should be heading for the big HM. Maybe New Zealand for a mini-moon straight after the wedding, followed by a month long trip to Europe next July! We’d be heading to Europe straight away if it was their Summer!

Where can we find you?
Instagram: @substance_blog
Blog: www.substance.cc
Pinterest: pinterest.com/allymaycarey/
Twitter: twitter.com/allymaycarey


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INTERIOR | at home with the Grummet family

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A home filled with colour, quirkiness and creativity. The Grummet family home is packed to the brim with flea market finds and handcrafted gems. The 5 bedroom Caulfield home, has a creative combination of textiles and wood with eclectic mixes of obscure and classic furnishings.  This is a functional family home showcasing exciting elements of old school retro and kitsch with undoubtedly cool modern elements.

CREDITS: The Design Files

LILYA | SS14 Paradiso

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Our Summer collection is just around the corner, so we would to give you a peak of the next instalment of the LILYA ‘Paradiso’ campaign. We had a great day shooting this campaign down in Melbourne, with LA based photographer/stylist Kirsty Barros, model Laura Jade Breton and H&M Lily Swan. We are counting down the days to get our hands on these Summer pieces, which will be available for pre-order the first week of October.

Photographer – Kirsty Barros www.makersofbelief.com
Model – Laura Jade Breton
H&M – Lily Swan www.lilyaswan.com.au

EDITORIAL | Sailor Girl

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Marie Claire Italia

Taking cues from sea breezes and salty air for our own ‘Paradiso’ collection, it was no wonder we loved this nautical inspired editorial for Marie Claire Italia. Photographer Nagi Sakai captured Tess Hellfeuer in sunny San Francisco with backdrops of yachts and rocky cliff faces, looking over the sea. We love the ladylike looks and sailor stripes styled with classic crisp tailored pieces and embellished details.

Credits Model: Tess Hellfeuer
Photographer: Nagi Sakai
Stylist: Laura Seganti.
Hair: Bryce Scarlett @ Art List NY
Makeup: Eric Polito @ Art Dept
Images via: fashion gone rouge


Artist | CJ Hendry

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Arches paper in 640gsm, a long 1 meter ruler, various weights of black pens and an architects table, are the tools Brisbane artist CJ Hendry uses to create her incredible photorealistic works. With one work taking up to 200 hours, her creative process is methodical and simple. With no formal art education, the artist was studying commerce before art collectors began to gain interest in her works. All of her pieces are based on luxury high-end items, such as a Hermes scarf or a pair of Gucci loafers and more innate objects like animal skulls. We wouldn’t mind hanging one of these on our walls!

Images: The Cool Hunteryouthedesigner.com